What’s an e mail drip marketing campaign and the way does it work? — Stripo.e mail

E mail drip campaigns have lengthy been vital ingredient of built-in e mail advertising and marketing as a result of they assist convert new prospects into loyal prospects and work together with those that have already develop into your purchasers.

We are going to let you know why e mail drip campaigns are wanted and what issues they assist to resolve in advertising and marketing after they have to be used. We additionally present e mail drip marketing campaign examples for inspiration and clear steps to start out utilizing them.

What’s an e mail drip marketing campaign?

An e mail drip marketing campaign is an automatic sequence of pre-created emails that’s triggered when an individual takes an motion. You prescribe a drip marketing campaign technique and arrange a schedule for sending emails in order that the subscriber will obtain them for a while with a specified frequency.

For instance, after a website customer has left their e mail deal with to obtain your lead magnet, they obtain a sequence of emails: first a welcome e mail, then 2-3 days later, a number of different helpful supplies out of your website, and so forth. You politely return them to your website and proceed the dialog.

The principle characteristic of drip campaigns is that the suitable individual receives the suitable data on the proper time. For those who add personalization to every e mail, you’ll get a wonderful communication software that may make every subscriber really feel that you simply care about what pursuits them proper now.

The advantages of drip e mail campaigns

Now that we perceive what a drip marketing campaign is let’s examine what enterprise advantages they provide.

Here is what e mail advertising and marketing that makes use of drip campaigns features:

1. You cut back the price of attracting prospects — you don’t lose leads who’ve already proven some curiosity in your online business however proceed to supply them with the knowledge they should make a purchase order. As well as, potential purchasers transfer via the gross sales funnel with out the involvement of gross sales managers.
2. Make communication with the consumer much less annoying. You recognize that individuals want to keep away from frequent calls from gross sales managers and promo emails, particularly when an individual nonetheless wants to consider shopping for. Drip campaigns gently develop relationships and convey folks nearer to a buying determination.
3. You make interplay with the consumer as customized as attainable, which results in a rise within the variety of transactions. Every drip marketing campaign e mail builds on one another, every time providing just a little little bit of content material designed to assist resolve an issue your prospect is dealing with.
4. You get high quality leads — drip campaigns let you know concerning the model, educate potential purchasers, and construct belief. Within the case of campaigns associated to deserted carts, they assist proceed the order.
5. Save time by utilizing advertising and marketing automation — all you must do is ready up a drip as soon as utilizing e mail advertising and marketing software program, after which it runs on autopilot.
6. Growing model consciousness — drip emails will assist preserve your organization prime of thoughts and permit your current prospects to refer your online business to others of their community simply.

The principle forms of e mail drip campaigns

You may arrange many forms of drip campaigns relying on the specifics of your online business. Strive utilizing a number of forms of drip campaigns tailor-made to your viewers’s completely different actions. Check out the preferred ones.

Welcome emails

Welcome e mail sequence is the preferred sort of drip marketing campaign. They introduce your organization to the brand new subscriber and thank them for subscribing to information or registering for the service. On this sequence of emails, you may inform what to anticipate out of your emails, supply reductions, and briefly introduce the product’s options. See how the welcome sequence works in Stripo.

Onboarding emails

This kind of drip marketing campaign is much like welcome emails in that also they are despatched early within the buyer’s journey to your online business. Nevertheless, onboarding emails present sensible details about how your online business might help the consumer. For instance, an onboarding sequence of a SaaS service can inform and present easy methods to get extra advantages from it, giving directions and ideas. These emails show you how to stand out out of your rivals and construct model loyalty.

(Supply: E mail from Fireflies)

Procuring cart abandonment emails

This kind of drip advertising and marketing marketing campaign is without doubt one of the finest practices for eCommerce companies. This sequence ought to set off routinely if a website customer locations an merchandise of their cart after which leaves your website with out finishing a purchase order. Use a drip marketing campaign with deserted cart emails to remind folks of their intention to purchase one thing and supply particular situations.

Subscription renewal emails

Arrange a drip marketing campaign that reminds prospects to resume their subscription or when the free trial is ending. It will set up the credibility of your organization and make your prospects really feel valued. In your e mail sequence, thank them for his or her cooperation, show the successes they’ve achieved with you, and provides them a strategy to contact you if any questions come up.

The opposite sorts are re-engagement drip campaigns, retargeting e mail drip campaigns, post-demo campaigns, affirmation emails, post-purchase emails, birthday emails, and others.

7 key steps to create a profitable e mail drip marketing campaign

Listed below are seven steps that will help you create a profitable drip marketing campaign.

1. Determine your target market and triggers

Decide which goal prospects will obtain emails. To do that, section your viewers and resolve which triggers and teams you’ll use to succeed in them.

The start line for a drip marketing campaign might be:

• motion that triggers a particular sequence of emails — subscription, buy, forgotten cart;
• demographic data, for instance, the client’s birthday triggers a marketing campaign with a promotional code, items, and reminders.

2. Outline your aim

Understanding the aim makes planning a drip marketing campaign simpler and permits you to construct it logically. Reply the query of what ought to occur because of the marketing campaign utilizing the SMART technique. Make the aim particular, measurable, achievable, related, and time-based.

3. Plan your marketing campaign

To make sure the success of your drip marketing campaign, after defining your viewers and aim, plan it step-by-step. Listed below are some important elements to contemplate when creating your drip e mail marketing campaign technique:

• viewers traits;
• resolve what number of emails you’ll ship and in what order;
• how your emails will probably be related to the set off of this marketing campaign;
• what numbers will you measure to know that the aim has been achieved.

4. Put together copy for all emails

Assume via and write the textual content for every marketing campaign e mail. Ensure that e mail copies are logically related and that each e mail you ship is legitimate, eye-catching, and comprises a transparent name to motion (CTA).

5. Create enticing e mail templates

To create a beautiful template that you may then use for all emails of 1 drip marketing campaign, you should use a number of the 1400 Stripo’s ready-made templates. Because of the modular structure, you may create new emails from ready-made, configured, and saved blocks a lot quicker.

6. Automate and launch your marketing campaign

After all of the emails are created based mostly in your template, export them to your ESP or any drip marketing campaign software program. There, configure the marketing campaign parameters — set off, e mail frequency, and others. These instruments make it simple to create emails and schedule them to be despatched routinely based mostly on varied triggers.

7. Analyze the marketing campaign

Analyze how all marketing campaign emails carry out throughout and after implementation to know how efficient it’s and the place enhancements are wanted. You may work with a topic line to extend the open price and maybe with a name to motion.

Drip marketing campaign examples and templates 

Let’s examine what a design and textual content template would possibly appear to be for the primary e mail in an onboarding drip marketing campaign. This ready-made template from Stripo designers has thought via all the chances for involving the consumer in working with the service.

Drip e mail template instance

Topic line: Welcome to [service name]! See your first steps

Hello, [Name]!

It is nice to have you ever right here. Thanks for selecting us! Let me offer you a information that show you how to in your onboarding interval. We purpose to make sure you have a optimistic expertise and get probably the most out of our service.

I’ve connected a PDF in which you’ll see the steps of the consolation onboarding. And step one is to observe these directions and customise your account.

Greatest regards,

[Name], your private supervisor

3 e mail drip marketing campaign concepts in your inspiration

This drip marketing campaign instance is the re-engagement e mail from Halfdays, an out of doors model for the trendy girl. The model creates intrigue by saying a brand new assortment, attracting the eye of those that final visited the positioning a very long time in the past. The set off on this case might be that the subscriber has not clicked on hyperlinks in emails for a very long time.

(Supply: ReallyGoodEmails)

One other e mail instance is from Metropolis Seaside, Australia. It is a birthday e mail with a 20% low cost that the subscriber will get routinely earlier than the birthday date.

(Supply: MailCharts)

This e mail is from the deserted cart drip sequences of Clinique. See how the model not solely reminds you of the merchandise in your cart but additionally instantly gives extra merchandise and talks about the advantages of cosmetics.

(Supply: MailCharts)

Wrapping up

Implement drip campaigns to maintain present prospects engaged and re-engage former prospects. As a result of these e mail campaigns are based mostly on advertising and marketing automation, they unencumber the e-mail marketer’s time and power for different duties whereas the custom-made e mail sequence works for your online business.