Let’s lower proper to the chase, we could? If you need an E-mail on Acid various, you’re right here for one in every of two causes:
- You’re looking for e mail testing instruments and wish to examine your choices.
- You’re unhappy with E-mail on Acid for some cause, and also you want an alternate.
You in all probability notice you’re visiting the E-mail on Acid weblog proper now. And you could assume we’ll be biased… that you simply gained’t get an sincere comparability of comparable instruments. That’s comprehensible.
When you’re within the first group, we promise to do our greatest to present you an easy clarification of those totally different platforms and providers. When you’re within the second group, the least you are able to do is hear us out earlier than you cancel. Proper?
What’s E-mail on Acid?
Earlier than we discover the alternate options, it would provide help to to know precisely what Sinch E-mail on Acid does and why you’d wish to use (or maintain) it within the first place.
We constructed this platform to assist senders with e mail high quality assurance (QA). For many companies, the e-mail channel is essential for communication, advertising and marketing, and the general buyer expertise. Senders want every message and each marketing campaign to look its greatest and performance as anticipated after arriving in subscribers’ inboxes.
Nonetheless, attaining e mail perfection is way simpler mentioned than performed. One of many greatest challenges is that totally different e mail purchasers have assorted ranges of assist for HTML and CSS. In addition they use their very own e mail rendering engines, which implies the best way a marketing campaign appears to be like in Gmail or Yahoo Mail might be very totally different in Outlook or Apple Mail.
What are e mail previews?
A key characteristic of our platform is the E-mail Preview engine, which reveals you the way an HTML e mail marketing campaign renders on greater than 100 purchasers, stay gadgets, and cell working methods. This type of e mail testing occurs earlier than you hit ship so you may troubleshoot and repair issues as an alternative of discovering out later that you simply despatched a damaged e mail to hundreds of individuals.
Our e mail previews are screenshots that present customers precisely how their campaigns are rendered in numerous eventualities. It might be Apple Mail on an iPhone 13 in darkish mode or on a Pixel 5 in Gmail working Android 13 (simply to call a pair). You ship a check e mail, and we ship you again a group of screenshots for evaluate. Try this pattern check consequence to see it for your self.
This may increasingly sound easy and easy. However protecting issues working isn’t as straightforward as you suppose – simply ask our product staff and software program engineers. That’s why there actually aren’t many comparable E-mail on Acid alternate options on the market.
Some groups conduct guide e mail advertising and marketing QA, which implies they ship check emails to colleagues for evaluate. Whereas that’s higher than nothing, it nonetheless leaves a variety of room for inaccuracy and human error.
E-mail on Acid options and advantages
You possibly can additionally describe E-mail on Acid as an automatic e mail advertising and marketing guidelines. That’s as a result of the advantages transcend previews. When you’re presently utilizing our software program for previews solely, there could also be some instruments you can begin making the most of.
What else can E-mail on Acid do?
- Inbox Show: Optimize your topic strains, preview textual content, and sender identify to enhance open charges and guarantee visibility on cell gadgets.
- Accessibility checks: Add picture alt textual content, examine coloration distinction, and optimize your e mail for display readers. This ensures each subscriber can simply interact with what you ship.
- Deliverability checks: Test your IP deal with towards main blocklists and spam filters earlier than you hit ship. This helps you keep away from inbox placement points that drastically cut back e mail ROI.
- Hyperlink Validation: Test each hyperlink in your e mail to make certain you by no means ship subscribers to a 404. Change damaged hyperlinks in actual time. Plus, add lacking UTM parameters for monitoring visits to your web site.
- Picture Validation: Optimize pictures and graphics for the e-mail inbox. This characteristic helps enhance load time and allows you to modify animated GIFs for Outlook.
- Spell Test: Make a remaining examine for any typos and spelling errors earlier than your marketing campaign launches. This characteristic features a profanity filter to assist shield your model fame. We’ll examine alt textual content and preview textual content for errors too.
- Edit e mail code: If you discover a rendering subject in an e mail preview, you don’t have to depart the platform to repair it. Troubleshoot and modify code with out going forwards and backwards between your ESP and testing platform.
- E-mail Analytics: Transcend the essential e mail metrics to realize a deeper understanding of your contact listing. Our superior analytics characteristic insightful engagement information reminiscent of Learn, Look, Delete charges. Plus, see geolocations, get heatmaps, and discover out which purchasers your subscribers are utilizing to view your emails. You’ll be able to even filter out prefetch opens to enhance the accuracy of reporting.
- Collaboration: Workforce administration options let stakeholders evaluate, remark, and approve campaigns through the QA course of. It’s also possible to customise person roles and permissions to regulate entry.
Maybe the greatest good thing about utilizing E-mail on Acid is that we provide limitless testing with each paid plan. Which means you may check as a lot as wanted and see as many e mail previews as you need. Limitless testing is a worthwhile differentiator you gained’t discover with lots of our alternate options.
Why discovering an E-mail on Acid various is complicated
When you analysis e mail testing alternate options on a number of the fashionable software program evaluate and comparability websites, you may get a bit of blended up. That’s as a result of there are several types of e mail testing with particular functions.
Not all these providers talked about on tech evaluate web sites supply e mail previews. In truth, most don’t. Some are for e mail validation testing. Others are for e mail A/B testing, and nonetheless others could also be for SMTP testing and spam testing.
Even respected web sites like Gartner in addition to G2 appear to be lacking the mark when evaluating E-mail on Acid alternate options. You’ll discover fully unrelated SaaS manufacturers listed as potential choices, together with CRMs like Salesforce. That’s simply plain complicated and inaccurate.
What E-mail on Acid will not be
That will help you determine what you actually need and resolve whether or not you’re prepared for E-mail on Acid or an alternative choice, right here are some things our platform doesn’t do:
- E-mail on Acid will not be an e mail service supplier (ESP). Which means you don’t use it to ship emails or handle your contact lists.
- E-mail on Acid doesn’t supply a WYSIWYG e mail builder. Whereas there’s an E-mail Editor in our platform that allows you to code campaigns from scratch, it’s usually used for find-and-fix performance. There isn’t a drag-and-drop e mail editor for non-coders.
- E-mail on Acid will not be for deal with validation. Verifying e mail contacts and conducting listing hygiene will not be a part of our present providing.
- E-mail on Acid will not be advertising and marketing automation. Although we speak about “workflows” for e mail QA and assist automate the method, our software program will not be used to construct automated e mail workflows.
- E-mail on Acid will not be a whole deliverability resolution. Whereas we do presents spam testing and pre-send checks to make sure you’re not on a blocklist, there are different choices that present extra complete assist for improved inbox placement.
- E-mail on Acid doesn’t check SMTP or automated e mail sequences. We streamline QA for e mail entrepreneurs somewhat than for software program engineers who’re integrating e mail into apps and testing e mail infrastructure.
10 E-mail on Acid alternate options: Execs and Cons
This listing of choices focuses solely on software program that gives comparable providers to E-mail on Acid. It’s additionally attainable that one can find ESPs and CRMs that supply e mail consumer previews. In lots of instances, these suppliers are utilizing an API to white label the characteristic. The previews in these platforms usually come from Sinch E-mail on Acid or our high competitor.
1. Litmus
Litmus is the opposite recognizable identify in e mail pre-deployment testing. If you come throughout on-line discussions about testing HTML emails, each manufacturers are sometimes talked about collectively.
Apparently, there are some e mail advertising and marketing groups who select to make use of each E-mail on Acid and Litmus. That tells you one thing about how essential this course of is.
Whereas there are variations between our two platforms, their fundamental objective is comparable. Litmus presents extra superior options like a technique to centralize model belongings, a drag-and-drop visible editor, and e mail personalization instruments.
Litmus is definitely the costliest E-mail on Acid various. You’ll have to resolve if the extras that include Litmus are useful. If you have already got instruments to design and personalize e mail campaigns, you could not wish to pay for what you don’t want.
You’re in all probability sensible sufficient to not fall for these product comparability pages that inaccurately spin issues to make one model look excellent and the opposite look horrible. However simply in case you wish to see them:
Litmus – Execs
Like E-mail on Acid, Litmus supplies complete e mail consumer previews. Though, our screenshots do typically ship totally different outcomes for a similar purchasers and gadgets.
Litmus will also be used as a device to construct e mail campaigns. Nonetheless, you’ll nonetheless want an ESP to ship emails. And that platform you’re utilizing could have already got a adequate e mail constructing resolution.
The personalization options from Litmus might be a worthwhile technique to enhance e mail engagement, assuming you don’t have already got an ample resolution for personalization.
Litmus – Cons
In addition to the next price ticket, the largest draw back of Litmus is that you’ll not take pleasure in the advantage of limitless testing. Paid plans from Litmus have a set variety of month-to-month e mail previews. If you exceed the amount restrict, you might be charged for overages.
Right here’s what a Reddit person needed to say about receiving overages from Litmus:
“I simply bought discover that my utilization of e mail previews far exceeds what the essential account construction allocates — which was information to me that it even counted it that manner!
I am pinging you all right here to get a greater understanding of one of the best ways to make use of Litmus as it’s marketed, with out incurring–quite frankly–insane overcharges.”
You don’t have to fret about that with E-mail on Acid (simply sayin’).
2. Mailgun Optimize
Mailgun Optimize is a complete deliverability suite. It contains e mail previews which can be powered by E-mail on Acid’s know-how.
Pairing e mail deliverability with e mail previews makes a variety of sense. The manner an e mail renders is a part of deliverability. Rendering is a bit just like the grand finale of inbox placement. For instance, if an essential marketing campaign reaches the inbox, nevertheless it’s unreadable on a well-liked e mail consumer like Outlook, it might as effectively land in spam. That’s as a result of your subscribers gained’t be capable of interact with it. So, what’s the purpose?
Whereas previews are a wonderful characteristic of Mailgun Optimize, the platform excels at offering insights to enhance inbox placement. That features sender fame monitoring, options for e mail validation, and inbox placement studies. Customers can combine with providers like Google Postmaster Instruments in addition to Microsoft SNDS.
Mailgun Optimize – Execs
You don’t have to make use of Mailgun as your ESP to benefit from Mailgun Optimize. So, in case you are in search of a deliverability resolution in addition to e mail previews, it is a handy possibility.
When you’re involved in regards to the 2024 sender necessities from Gmail and Yahoo Mail, this device may even provide help to examine to verify e mail authentication protocols are working appropriately whereas protecting tabs in your sender fame with Gmail.
Mailgun Optimize – Cons
Like Litmus, Mailgun Optimize has limits to the variety of month-to-month previews out there to customers. Not like Litmus, Mailgun is rather more clear about overages – itemizing them on the pricing web page.
Whereas Mailgun Optimize has extra strong deliverability instruments than E-mail on Acid, it doesn’t present the identical options for e mail QA which can be out there inside our automated Marketing campaign Precheck workflow.
3. Everest from Validity
Everest from Validity payments itself as an “e mail success platform” that focuses on deliverability and elevated engagement. It contains some options which can be much like Mailgun Optimize. It doesn’t, nevertheless, supply as a lot in the best way of e mail consumer previews.
As soon as upon a time, Everest was generally known as the separate providers ReturnPath and 250ok, which used E-mail on Acid’s preview engine. Then there was this entire lawsuit factor that we’re not at liberty to debate on our weblog.
Right now, what Everest presents are Design Exams. The web site suggests that that is extra for seeing how your e mail campaigns are displayed on totally different display sizes (desktop, smartphone, pill).
Everest – Execs
An fascinating facet of the Everest platform is its Aggressive Intelligence characteristic, which might assist senders differentiate themselves by way of issues reminiscent of topic strains and ship instances.
It’s designed to assist e mail efficiency via deliverability and engagement enhancements, nevertheless it’s missing by way of previews for pre-send e mail testing.
Everest – Cons
Everest is rather more restricted in the case of the breadth and depth of previews out there for testing. It states it presents practically 20 e mail consumer previews (or 70+ e mail purposes) whereas E-mail on Acid and Litmus present greater than 100.Design exams from Everest are additionally restricted primarily based on the plan. You’ll get zero of those e mail exams on the lowest pricing tier.
4. E-mail Preview Providers
E-mail Preview Providers (EPS) is a SaaS firm primarily based in Ukraine. Because the identify suggests, previews are the primary characteristic of this service.
EPS additionally has spam testing, supplies some analytics, and has an HTML e mail editor for constructing or fixing campaigns.
Like E-mail on Acid and Litmus, this various sends its customers screenshots from inside stay inboxes to evaluate for issues. Nonetheless, the breadth and depth of purchasers and machine previews out there is significantly lower than the main choices.
E-mail Preview Providers – Execs
Like E-mail on Acid, EPS clients get limitless e mail previews every month. If previews are all you want, this additionally supplies a less expensive, but less-comprehensive various. The positioning presently solely lists round 50 purchasers. Lacking, for instance, are previews from gadgets working the newest Android working system. As of this writing it’s additionally lacking previews for the newest iPhones.
As a result of new variations of smartphones are fashionable with customers, and cell carriers push individuals towards usually updating their telephones, you’ll wish to be certain you’re getting previews from the newest gadgets.
E-mail Preview Providers – Cons
Whereas trying out previews could also be an important step within the e mail QA course of, it often comes on the very finish – as soon as all the opposite attainable issues are addressed. What EPS customers are lacking is a full high quality assurance resolution for e mail advertising and marketing.
There aren’t any accessibility checks, no inbox show previews for topic strains, no picture or URL validation for graphics and hyperlinks. It’s additionally lacking collaboration options, which permit groups to remark and approve screenshots earlier than a marketing campaign launches.
5. Mailosaur
Mailosaur is software program for testing each e mail and SMS. The platform’s most strong capabilities contain testing automated e mail and SMS workflows.
Whereas it does supply some options for entrepreneurs, its power could also be in serving software program engineers and people who are programming purposes. Mailosuaur supplies options like a developer sandbox and integrations with different testing platforms, together with Cypress, Playwright, and Selenium.
Whereas Mailosaur talks up its e mail previews, it seems this characteristic is simply out there as a “bolt-on,” which we expect is a cool manner of claiming it’s important to pay additional for it.
Mailosaur – Execs
When you want an answer that gives e mail and SMS automated workflow testing, Mailosaur appears to be like like a sound possibility. As an E-mail on Acid various, nevertheless, it’s not fairly comparable. The platforms appear to serve totally different major audiences, and e mail previews will not be a core a part of the Mailosaur product. It does present different key pre-send testing options reminiscent of checking for damaged hyperlinks.
Mailosaur – Cons
As talked about, e mail consumer previews are solely out there as an add-on to the Mailosaur product. There’s no clear info on the web site about what these extra prices are. Whereas it might be ideally suited for e mail automation QA, it lacks some essential options for e mail advertising and marketing QA.
6. Parcel.io
Parcel is an e mail design and growth device that’s turn into very fashionable with e mail geeks who write code. Our personal Megan Boshuyzen makes use of Parcel to code campaigns and run a component-based e mail design system.
Customers can see stay previews of various display sizes whereas they’re coding. They will additionally ship check emails to get screenshots despatched again from a big selection of purchasers and gadgets. Parcel supplies e mail previews on greater than 80 purchasers and gadgets
Parcel – Execs
If you wish to check and preview HTML e mail campaigns as you code them, Parcel makes that very handy. It’s an ideal device for e mail builders as a result of it additionally means that you can construct a library of reuseable elements.
For the non-coders in your staff, there’s additionally a visible editor and staff administration options for collaboration.
Parcel – Cons
Parcel’s Inbox Previews are an add-on to the platform that begins at $49 for 500 previews per thirty days and supplies a pay-as-you-go mannequin for extra previews.
7. Mailtrap HTML Checker
Mailtrap is the same resolution to Mailosaur in that it claims to assist dev groups check, ship, and management e mail infrastructure from one place. Past that, the platform additionally presents an HTML e mail checker that appears for code compatibility amongst fashionable e mail purchasers.
On this Mailtrap weblog submit masking totally different e mail preview instruments, the author even lists the product as higher for software program engineers than entrepreneurs, separating E-mail on Acid and Litmus into the advertising and marketing device class.
Mailtrap – Execs
The previews in Mailtrap’s options are an appropriate various for software program engineers who want previews together with different varieties of e mail testing and QA for sending. It claims to supply essentially the most e mail purchasers in the marketplace, however doesn’t present a definitive quantity. Mailtrap could also be a great way for e mail entrepreneurs and software program engineers who’re creating automated workflows to attach and collaborate.
Mailtrap – Cons
As they level out, whereas it does present previews, Mailtrap isn’t essentially a device for e mail advertising and marketing groups. In case your aim is to optimize newsletters and promotional e mail campaigns for various inboxes, you could find yourself with a extra technical device that’s lacking useful options for entrepreneurs.
8. HTML E-mail Test
HTML E-mail Test is a platform that primarily retains e mail builders in thoughts. The choices are separated into validation options and utility instruments. Validation providers embrace issues reminiscent of HTML and CSS validation in addition to hyperlink and picture validation. It additionally lists options to validate accessibility and cell responsiveness.
To be clear, this software program doesn’t embrace e mail validations, which confirm the legitimacy of e mail contact information for improved listing hygiene.
The utility instruments embrace checks for darkish mode and an HTML editor amongst others.
HTML E-mail Test – Execs
It is a device that particularly targets individuals coding HTML emails, which is good. It’s constructed to assist e mail builders discover and repair issues with their code primarily based on identified greatest practices, e mail consumer assist, and potential points. But it surely’s lacking a key element that helps e mail builders overcome e mail consumer rendering inconsistencies.
HTML E-mail Test – Cons
When you’re in search of a service that delivers precise screenshot previews from the most well-liked e mail purchasers and gadgets, you gained’t get that from HTML E-mail Test.
The Visible Editor and Visible Editor Inspector instruments explicitly state they’re for “non-client particular gadgets”. Take that to imply you’ll see how an e mail will seem on desktops, tablets, and cell phones (display sizes), however not from inside precise e mail inboxes.
Additionally, in the event you want a collaborative resolution for an e mail advertising and marketing staff, this device is principally helpful to coders.
9. Inbox Pirates
Inbox Pirates is a Chrome extension that goals to supply preview providers with a click on. What’s not so clear is how effectively it really works for previews of HTML e mail campaigns. The demo on the location solely reveals somebody utilizing a plain textual content e mail despatched from a Gmail account.
Inbox Pirates does say that it integrates with just a few fashionable platforms like Mailchimp and Hubspot in addition to SendinBlue and Apollo.io. The main target additionally appears to be on inbox show previews somewhat than how an HTML e mail appears to be like as soon as it’s opened.
Inbox Pirates – Execs
Inbox Pirates previews embrace how a message seems within the notification bar/lockscreen of cell phones. That’s an fascinating characteristic because it’s usually the primary place a contact sees your topic line and preview textual content.
Primarily based on the demo, the device appears to be designed primarily for gross sales groups seeking to preview chilly emails.
Inbox Pirates – Cons
Inbox Pirates says it supplies previews from 20+ e mail purchasers, which is much lower than most different alternate options. In response to the Chrome internet retailer, as of this writing, the Inbox Pirates extension was final up to date in October of 2022. New gadgets have been launched since then.
Inbox Pirates doesn’t present limitless previews. Its pricing construction is complicated. The Fundamental plan, for instance, limits customers to 4 previews/day or 10 previews/month. That makes it sound such as you’d hit your restrict in lower than three days.
10. Testi@
Testi@ is one other service that is purely devoted to e mail rendering previews. Like InboxPirates, it additionally presents a Chrome extension. The positioning signifies it has the power to generate screenshots from greater than 100 rendering eventualities on totally different purchasers, gadgets, and working methods.
Testi@ presents a free model, however that features previews for simply two webmail purchasers. In response to its FAQ web page, they’re Gmail and Yahoo Mail on a Chrome browser. Along with the screenshots, it’s also possible to use Testi@ to ship check emails to as much as 15 addresses for guide evaluate.
Testi@ – Execs
It is a cheaper various that gives a pay-as-you-go mannequin as an alternative of a subscription. Quite than auto-renewing, you may select the variety of customers and months you wish to use the service. This could be a great possibility for senders who select to check their e mail templates often somewhat than testing each marketing campaign earlier than they ship. However there are dangers that come with not testing each e mail each time. You will discover the worth doubles with each month or person you add.
Testi@ – Cons
If e mail previews are all you need, this might work. However you may be lacking most of the extra checks that may add worth and assist optimize emails for efficiency and deliverability. Extra superior providers will supply recommendation on the right way to repair points with e mail code, and a few will even make computerized changes. Testi@ is proscribed to producing previews.
Testi will not inform you in case your emails are assembly accessibility requirements, for instance. You can also’t use it to examine your hyperlinks (except you do it manually), spell examine e mail copy, or preview inbox show.
Free E-mail on Acid alternate options
There’s no such factor as a free lunch. There are some free e mail testing and preview instruments out there, however you’re mainly going to get what you pay for.
PutsMail: This a free device for guide e mail testing that Litmus acquired in 2014. PutsMail makes it simpler to ship check emails to as much as 10 inboxes for evaluate. You paste in e mail code and enter e mail addresses for sending exams. Entry to precise previews/screenshots is locked, and you’ll be pressured to join Litmus.
MailNinja: For the worth of your contact information, MailNinja will ship you a hyperlink to its free e mail preview device. It permits you to paste in code to see the way it appears to be like on cell and desktop in addition to with pictures on or off. It doesn’t present you e mail previews from particular purchasers and gadgets or warn you about any issues to repair.
Bear in mind, most of the subscription and pay-as-you-go choices above additionally supply a free model or free trials of the e-mail testing platforms.
Bought extra questions? We may help.
There’s rather a lot to digest right here, we all know. When you have questions on how E-mail on Acid works or the rest associated to our platform, don’t hesitate to ship a message and call us.
It’s also possible to request a customized demo to seek out out extra about how your group can benefit from E-mail on Acid. When you’d somewhat examine issues out for your self, benefit from our 7-day free trial and provides our instruments a check drive.
When you’re a present person who’s feeling annoyed, we welcome your suggestions and we’re right here to assist. Please get in contact with buyer assist. Stay chat will probably get you the quickest response. It’s also possible to submit questions or considerations about our product in our vendor channel on the E-mail Geeks Slack.
Simplify the E-mail QA Course of and Ship Perfection
What’s one of the best ways to run via your pre-send guidelines? With Sinch E-mail on Acid’s Marketing campaign Precheck, we’ve simplified the method and set every part up for you. Use it to double-check your content material, optimize for deliverability, guarantee accessibility, and preview how campaigns look on greater than 100 of the most well-liked purchasers and gadgets. All earlier than you hit ship!
